WASHINGTON — President Donald Trump endorsed Rep. Barry Moore, R-Enterprise, for Alabama’s open U.S. Senate seat late Saturday, giving a jolt to his campaign.
In a Truth Social post, Trump called the Republican lawmaker a “good friend, fighter, and WINNER” who has his “Complete and Total endorsement.”
Moore is one of several Republicans vying to succeed Sen. Tommy Tuberville, who is running for governor.
Before the announcement, Trump called Moore on Saturday to alert him about the impending endorsement. Moore and his team had previously been in talks with the White House about receiving the president’s backing.
“Everybody says they’re conservative, but I’ve got a record, and now I’ve got the endorsement, and I think that that’ll move the needle certainly for us,” Moore told Alabama Daily News in an interview Sunday, referring to the Republican primary race.
The president highlighted that Moore was the first elected official to endorse him in 2015 during a campaign rally in Mobile. That fact has been a central part of Moore’s campaign to highlight his close ties with the president.
“I’ve been with him in the fight for 11 years now, since 2015 and so for him to come out and endorse… it’s encouraging,” he told ADN.
I am truly honored and thankful to receive the endorsement of President Donald Trump. @POTUS has always put America first, and I’m proud to have stood with him from the very beginning. With his support, I’m ready to get to work on day one. I’ll continue fighting for Alabama… pic.twitter.com/puwWgieAkS
— Barry Moore for U.S. Senate (@BMooreSenate) January 18, 2026
In the endorsement announcement, Trump highlighted Moore’s business background and his time serving in the Alabama Legislature for eight years. Moore, 59, is from Enterprise and started an industrial waste hauling company.
He currently represents Alabama’s 1st Congressional District after winning a competitive primary against former Rep. Jerry Carl in 2024. The congressman was elected to the U.S. House in 2020. The Alabama Republican is also a member of the House Freedom Caucus.
“As your next Senator, Barry will continue to fight tirelessly to Grow our Economy, Cut Taxes and Regulations, Promote MADE IN THE U.S.A., Champion American Energy DOMINANCE, Keep our Border SECURE, Stop Migrant Crime, Ensure LAW AND ORDER, Strengthen our Brave Military/Veterans, Safeguard our Elections, and Defend our always under siege Second Amendment,” Trump said.
Alabama Attorney General Steve Marshall, former Navy SEAL Jared Hudson, former Tuberville advisor Morgan Murphy and businessman Rodney Walker are also running in the GOP primary for the seat. All have expressed support for Trump.
Moore said he’s hopeful that the president’s support will boost his name ID and help Alabamians outside of the southern part of the state learn about him.
“(Trump is) 100% name ID in the state of Alabama, and the fact that we’ve never run statewide, this is going to be great for us,” Moore said.
The Club for Growth PAC, the right-aligned Washington-based political group, also announced its endorsement of Moore shortly after Trump’s post.
“Rep. Barry Moore is a battle-tested conservative champion who has fought tirelessly for Alabamians on Capitol Hill,” Club for Growth PAC President David McIntosh said in a statement. “Moore is a staunch fiscal conservative, earning Club for Growth’s Defender of Economic Freedom Award every year he’s served in Congress, and an unwavering supporter of President Trump.”
Moore raised more than $500,000 from July to September, leading the Republican field in that quarter. The next reports are due at the end of January.
Before Trump’s announcement, the race for Alabama’s U.S. Senate seat was mostly up for grabs, with 46% of respondents undecided, according to the latest Alabama Poll. Marshall led the field with 29.7%, followed by Moore at 12.3% and 8% for Hudson.
The U.S. Senate campaigns in Alabama are expected to kick into high gear in the lead-up to the primary.
“We’re going to start being on the road and start spending money (to let) people know who we are,” Moore told ADN. “We don’t run negative ads. We don’t do that. We’ll just talk about our record, and certainly now we can talk about the president’s endorsement.”
While practically every Republican candidate covets Trump’s endorsement, especially in Alabama, Trump’s record of endorsements in the state’s Senate contest is mixed. In 2017, Trump endorsed Sen. Luther Strange early in the race, only to see him lose the GOP primary to Roy Moore. In 2020, Trump endorsed Tommy Tuberville to help him defeat then-Congressman Bradley Byrne and former Sen. and U.S. Attorney General Jeff Sessions. And in 2022, Trump endorsed then-Congressman Mo Brooks for Senate, then later rescinded his support when Brooks dropped in the polls and eventually got behind winning candidate Katie Britt.
The primary is May 19.