Voters in Alabama’s redrawn Second Congressional District are seeing the first television ad in what’s now the most watched Nov. 5 election contest in the state.
Republican Caroleene Dobson began airing her first ad of the general election cycle on Friday. It could be seen during the Alabama Wisconsin game on Fox Saturday.
Dobson’s campaign said the cost of the ad buy is being shared by it and the National Republican Congressional Committee. The ad is running in the Mobile and Montgomery markets “with a budget in the mid-six-figures,” the campaign told Alabama Daily News.
Dobson’s ad shows Dobson and her two young daughters leaving a grocery store.
“Let’s bring down prices and make life affordable again,” she says.
The add doesn’t mention Figures or Democrats.
“It is important that this first commercial of the 2024 general election cycle outlines my determination to end inflation and return the cost of food and other essentials to levels that everyone can afford,” Dobson said in a written statement.
The National Republican Congressional Committee in July added Dobson to its “Young Guns” program that mentors and supports candidates in races against Democrats.
The district was redrawn last year by a federal court to increase its Black population.
Democrat Shomari Figures’ campaign has also made an ad buy, his campaign confirmed on Friday. Details weren’t immediately available.
Dobson and Figures’ next quarterly campaign finance reports aren’t due until mid-October. As of June, Dobson had raised nearly $800,000 and loaned her campaign nearly $1.4 million. Figures had raised nearly $870,000 in campaign contributions and loaned his campaign $25,000.
The general election is Nov. 5. The voter registration deadline is Oct. 21, and the last day to apply for an absentee ballot by mail is Oct. 29 and in person is Oct. 31.