By TODD STACY, Alabama Daily News
Were you watching the commercials Sunday night during the Super Bowl? Of course you were. So was the rest of America.
One ad in particular stood out because it was produced by Alabama-based public relations and marketing firm BIG Communications.
The octane-fueled spot promoting NASCAR’s upcoming Daytona 500 ran at least once during the game, plus a few times before and after. The ad was conceptualized, developed and edited by BIG’s creative and motion graphics team, in collaboration with Fox Sports’ creative team.
It’s a big deal for an ad agency to land a Super Bowl spot, and this is the first in BIG’s 25-year history.
“Promoting something as huge as the Great American Race on the biggest stage in all of advertising — that’s kind of a big deal,” said Ford Wiles, BIG partner and chief creative officer. “This is the kind of moment that we live for — putting Alabama’s talent on display for the world to see.”
Watch the ad HERE:
In addition to the Super Bowl, multiple versions of the Daytona 500 spot will run via additional media placements over the next five weeks — which started during the NFL Wild-Card games this past Sunday. It will also run during both NFC Divisional Rounds, the NFC Championship, Premier Boxing Champions and multiple college basketball games.